Social Media Strategist

Building brands through strategy, content, and systems that grow.

Hi, I'm Okori. I run social media strategy for brands that want to actually mean something to their audience. No fluff, no filler. Just content that works.

See My Work Book a Discovery Call
Clients across 3 continents
A little about me

The person behind the strategy

I'm Okori Bassey. Social media strategist, someone who takes content way too seriously. My friends can confirm.

I spend my days building social media systems for brands that want real growth, the kind that comes from trust, not tricks. That means content strategy, avatar development, ads, email sequences, LinkedIn positioning, automations. The full picture. Nothing half-done.

My clients range from mental health coaches to cardiologists to personal brands in California. Different worlds, same approach: understand the audience deeply, then build content that actually speaks to them.

When I'm not doing any of that, I'm reading a personal development book I probably told someone else to read first, or watching a Disney film and pretending it's research.

Based in Nigeria. Working with brands everywhere.

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Clients served globally
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Continents reached
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Brands grown from scratch

Think we'd work well together?

Let's talk about your brand and where it could go.

Book a Free Call
Services

Full-service social media marketing

Pick one, pick all, either way, you're covered.

🗺️

Content Strategy & Ideation

A clear plan for what to post, when to post it, and why anyone should care.

🎯

Buyer Persona & Avatar Development

We figure out exactly who you're talking to so your content stops talking to everyone and starts speaking to someone.

✍️

Content Creation

Captions, carousels, copy, made to stop the scroll and start the conversation.

📣

Paid Ads Management

Ads that find the right people and don't just burn your budget being seen by the wrong ones.

📧

Email Marketing & Sequences

Automated emails that sound like you wrote them yourself. Your audience won't know the difference. I will.

⚙️

Social Media Automations

Your account stays active and responsive even when you're not. You're welcome.

💼

LinkedIn Management & Development

Position yourself as the go-to person in your space and build a network that actually opens things for you.

Not sure which service you need?

Tell me what's not working and I'll point you in the right direction.

Book a Free Call
Pricing

Simple, transparent pricing

Every package is scoped and quoted clearly before we start. No surprises, no hidden fees.

$25/hr  ·  Hourly consulting, audits & strategy sessions

Starter

from
$400/mo

One platform, done properly. Great for brands just getting consistent.

  • Single platform management
  • Content strategy & calendar
  • 12 posts per month
  • Caption writing & scheduling
  • Monthly performance report
Book a call
Most popular

Growth

from
$750/mo

Multi-platform presence with strategy, content, and ads working together.

  • Two platform management
  • Full content strategy & pillars
  • 20+ posts per month
  • Paid ads management
  • Community engagement
  • Bi-weekly check-ins & reporting
Book a call

Full Service

from
$1,200/mo

The full picture: strategy, content, ads, email, and LinkedIn, all handled.

  • All platforms managed
  • Avatar & buyer persona build
  • Ads + email sequences
  • LinkedIn positioning
  • ManyChat automations
  • Weekly strategy calls
  • Full analytics dashboard
Book a call

Not sure which fits? The discovery call is free, and I'll recommend exactly what your brand needs.

Selected work

Brands I've had the privilege of working with

From jewellery to therapy clinics to business operating systems, no two clients are the same, and that's the part I love.

She EmpowHers

Women's growth platform

Built from zero: content creation, ManyChat automation, paid ads, video editing, strategy. Grew to thousands of views and engagements. Supported prelaunch and launch phases.

BerryRedGal

Africa-inspired jewellery, UK

Launch support, content creation, Shopify ecommerce management, scheduling, video editing, overall brand strategy.

Celestial Hair Co.

Luxury hair extensions, US

Content creation, editing, and ads setup. Ran an awareness campaign that hit record reach figures.

Connection Therapy Clinic

Paediatric speech & OT, California

Social media management, content creation, scheduling, and community engagement.

WorkSmart Advisor

Business OS & AI training platform

Content creation, newsletter writing, Substack management, and Patreon community management.

Flourish Abroad

Wellness brand for expat women

Content management, creation, posting, scheduling, and engagement.

Guestilo Florida

Real estate, Florida

Social media management: content creation, scheduling, and audience engagement.

Personal brands

One-on-one, personal brand work

When someone is the brand, the work gets more personal. Here's what we built together.

Stephanie Piccirelli

OEM Technologist & LinkedIn Authority

Stephanie came to me with a LinkedIn presence sitting just under 1,000 followers. We built out a full LinkedIn strategy from scratch: content pillars, positioning, consistent posting, and engagement systems. Today she's at over 5,000 followers, reaching thousands every week, and getting inbound interview requests from people who found her through her content.

Under 1K to 5K+ followersInbound interview inquiriesLinkedIn strategy

Vlada Parrott

Postpartum Wellness Coach

With Vlada, it was about building a brand presence that matched the depth of her work. We focused on video editing, content strategy, and brand research, getting her message right and then getting it in front of the right people. The result has been consistent growth in both reach and regional brand recognition.

Video editing & contentRegional brand growthAudience reach increase

LaToya Bean

Personal Brand Strategist & Entrepreneur

LaToya needed a brand that was as sharp and intentional as she is. We worked through the full picture: brand strategy, positioning, content direction, and execution, building a cohesive identity that actually reflected her expertise and attracted the right audience.

Brand strategy & positioningContent directionFull brand execution

Want results like these for your brand?

Every one of these started with a single conversation.

Book a Free Call
Testimonials

Don't just take my word for it

Hear it straight from the people I've worked with.

Lou Lachman testimonial

Lou Lachman

Mental Health Coach

Client reviews

What clients say

Brands across three continents. These are their words.

★★★★★

Working with Okori completely changed how we show up online. Our engagement went through the roof and we finally feel like our content actually represents who we are.

Stephanie PiccirelliOEM Technologist 🇺🇸
★★★★★

Okori doesn't just post content, he builds a whole system around your brand. Strategic, intentional, and he actually cares about your growth. Worth every penny.

LaToya BeanPersonal Brand Strategist 🇺🇸
★★★★★

From day one, Okori understood our audience better than we did. The content strategy he built has driven real growth and consistent engagement we hadn't seen before.

Vlada ParrottPostpartum Wellness Coach 🇺🇸
★★★★★

We launched with almost no audience and Okori built the entire presence from scratch. The ads, the automations, the content, everything worked together. Genuinely exceeded expectations.

S
She EmpowHersWomen's Growth Platform 🌍
★★★★★

Our launch went smoother than we imagined. Okori handled the content, the Shopify side, and the strategy without us having to chase anything. Reliable and easy to work with.

B
BerryRedGalJewellery Brand 🇬🇧
★★★★★

The awareness campaign Okori ran hit reach numbers we'd never come close to before. Clear communication, sharp creative, and real results we could actually measure.

C
Celestial Hair Co.Luxury Hair Extensions 🇺🇸
★★★★★

As a clinic, our tone matters enormously. Okori got it right immediately: warm, professional, and trustworthy. Our community engagement has never been stronger.

C
Connection Therapy ClinicPaediatric Speech & OT 🇺🇸
★★★★★

Newsletter writing, Substack, community management. Okori took the whole content operation off my plate and made it better than when I was doing it myself.

W
WorkSmart AdvisorBusiness OS & AI Platform 🌍

Ready to be the next success story?

The discovery call is free, and there's no pitch. Just a real conversation.

Book a Free Call
How I build

Simple process. Serious strategy.

Good content only works when the strategy underneath it makes sense. Every project starts with understanding your brand before a single caption gets written.

01

Discover

We dig into your brand, your audience, your competitors, and your goals. No assumptions, just clarity on who you're talking to and what they need to hear.

02

Strategy

Content pillars, posting cadence, platform selection, messaging tone, everything mapped out before we create a single piece of content.

03

Create

Captions, carousels, video scripts, ad copy, email sequences, all built for your audience and scheduled for peak impact. Nothing generic, nothing half-done.

04

Grow

Track, analyse, optimise, repeat. You get clear reports, and I keep refining what's working until your growth compounds.

Let's map out your strategy

Thirty minutes to figure out exactly what your brand needs.

Book a Free Call

Tools & platforms I work with

📸 Instagram 💼 LinkedIn 📘 Facebook 📣 Meta Ads 🤖 ManyChat 🎨 Canva 📅 Buffer 📧 Mailchimp 📰 Substack 🎙️ Patreon 🛒 Shopify 📊 HubSpot 🎬 CapCut 📸 Instagram 💼 LinkedIn 📘 Facebook 📣 Meta Ads 🤖 ManyChat 🎨 Canva 📅 Buffer 📧 Mailchimp 📰 Substack 🎙️ Patreon 🛒 Shopify 📊 HubSpot 🎬 CapCut
Credentials

Trained. Certified. Still learning.

Continual learning is part of the job. Here's some of it, on paper.

Okori Bassey certifications View full size ⤢

Enough about me. Let's talk about you.

Bring your goals, your questions, and whatever's been frustrating you.

Book a Free Call
Mentorship & Consultation

Or learn to do it yourself

Not everyone needs to hire someone. Some people just need to be shown what actually works. I mentor aspiring social media managers and business owners who'd rather run their own strategy properly.

  • Eight free fixes you can make to your accounts today, no cost, no signup
  • One-off consultations at $50/hour for a single problem you're stuck on
  • Ongoing mentorship at $300/month, built around your real work
  • A structured course at $200 for going from zero to a full working system
Explore Mentorship
🎓

Start with the free stuff

There's a list of eight common problems and exactly how to fix them yourself. Most people find at least three that apply to them.

Aspiring SMMs Business owners Junior marketers Complete beginners
See the free fixes
FAQ

Questions, answered

The things people usually ask before we hop on a call.

Everything is quoted clearly before we start, so there are no surprises. Single-platform management starts from $400/mo, multi-platform from $750/mo, and full-service from $1,200/mo. Hourly consulting is available at $25/hr for audits and one-off sessions. The discovery call is free and I'll quote your exact needs on the spot.
Early signals like engagement, reach, and follower quality usually show within the first 30 days once the strategy is in motion. Meaningful business results like leads and sales typically take 60 to 90 days, depending on your starting point and niche. I'll set honest expectations on the call.
Not at all. That's the whole point. You'll be involved in the onboarding and strategy stage, approve content before it goes live, and receive regular reports. Beyond that, I handle everything. Most clients say their favourite part is forgetting social media is even a task on their list.
Instagram, LinkedIn, Facebook, and TikTok are the main ones. I also handle email marketing, Substack, and Patreon depending on your goals. We'll agree on the right platforms for your audience during strategy, because not every platform makes sense for every brand.
Everything goes through an approval process before it's posted. You'll see drafts, give feedback, and nothing goes live without your sign-off. In practice, most clients need very few revisions after the first month because the tone and direction are locked in early.
Yes. Most of my clients are based in the US, UK, Canada, and Australia. I work fully remotely and across time zones. Communication is async by default, with scheduled calls when needed. Being based in Nigeria hasn't stopped anyone from getting great results.
Book a free discovery call. We'll spend 30 minutes talking about your brand, your goals, and what's not working right now. From there I'll propose a strategy and a package that fits. No pressure, no pitch, just a real conversation about whether we're a good fit.
Work with me

Ready to grow?

Whether you're a brand with big ambitions or a coach who deserves to be found, let's have a real conversation about what's possible.

Book a Free Discovery Call
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and remember, Hope is the last thing ever lost. ✨